Who We Are

CAM Ventures exists to break open the perceived inner-circle of hospitality investment and support. We wanted to develop a strong support structure and make it available to any business that needs it. We are approachable, informal and fun but do not allow that to underestimate our worth and the impact we can have on your business.

Will Macpherson

Managing Director

Will started his professional career training to be a Computational Physicist. He soon realised this wasn’t his passion and he moved into hospitality. He has 25 years’ experience in the hospitality industry, starting as a kitchen porter and, prior to starting CAM Ventures, he worked his way up to have General Manager roles within globally branded hotels. In those 25 years he has worked in exclusive country house hotels, village hotels, country pubs and large branded hotels in major cities, including pre-opening and launching. Will cut his teeth in food and beverage operations, but the last 10 years has been in multi-department operations and general management roles. Will’s expertise lie in operational efficiency, commercial strategies, food and drink operations/development, team leadership and guest engagement. Known for his dynamic and modern leadership skills, Will is able to guide and strategise for any business to ensure that the commercial, operational and people elements focus on delivering results for all stakeholders.

Get in touch to say hello and have a chat.

Will Macpherson headshot

The CAM Toolkit

Start your next venture

If you would like to discuss a project please give us a shout.